Snapchat, the popular social media platform, has recently launched its artificial intelligence (AI) chatbot, “My AI,” which is powered by ChatGPT. The feature, which was initially available only to Snapchat+ subscribers, has now been made accessible to all users, marking a significant development in the AI competition among social media companies.
The My AI chatbot uses ChatGPT’s advanced AI technology to provide personalized and automated responses to user inquiries, enhancing the user experience. Snapchat joins the likes of other social media giants such as Facebook and Twitter in integrating AI-powered chatbots to improve user engagement.
Snapchat’s move to democratize AI technology by making My AI available to all users, regardless of their subscription status, underlines the company’s dedication to providing innovative and user-friendly features to its broad user base.
Snapchat announced the rollout of My AI in a press release statement, revealing that the AI-powered chatbot has been a significant success among Snapchat+ subscribers, who have been sending nearly 2 million chat messages per day to explore various topics, including movies, sports, pets, and more. With the new rollout, My AI comes with personalized Bitmoji variations, making it easier to bring My AI into any conversation with friends, and surfacing recommendations from the Snap Map, including relevant Lenses to use.
The feature also allows users to share Snaps with My AI and receive a chat reply, ensuring that the visual conversation keeps going. Snapchat+ subscribers can soon Snap My AI and get a unique generative Snap back, contributing to the growth of the platform. In summary, Snapchat’s My AI rollout is a remarkable step in enhancing the user experience and promoting AI technology. It highlights the significance of AI-powered chatbots in the growth and development of social media platforms.